Luke Potter: And No, Harry Potter Is Not His Brother!

Rising U.K. Singer songwriter Luke Potter first caught international attention via his 2013 EP “One Day” garnering acclaim from influential DJs and producers alike. A couple of years ago, in 2017, Potter released the single “Something More.”  The track has tens of millions plays on Spotify. The follow up to “Something More,”  “It’s Easy,” was co-written and co-produced by Jorgen Elofsson who has credits with the likes of mainstream Pop artists including Kelly Clarkson, Britney Spears, Paloma Faith and Robyn. He’s also worked with mega-producers Steve Powers who was behind hit records with McFly and Andrea Bocelli to Fleetwood Mac producer Ken Caillat, goes to show that industry insiders are paying attention to his songwriting and creative potential. In May of this year, Luke Potter revealed a new single from powerhouse label Ultra Music titled “Healing.”  The praise doesn’t get much higher than what Ultra Music’s Nordics Managing Direction exclaimed-“From the moment I heard his voice and his songwriting, I was blown away! And no, Harry Potter is not his brother!” “Healing” exemplifies Potter’s songwriting style displaying raw emotion, intimacy, and honesty raised up by soft instrumentation. As an artist who writes based on personal experiences, Potter attributes the song’s inspiration coming from the depths of anxiety and exorcising it as expression of light for many. In just a few weeks after the track’s official release, it has already racked up millions of streams across multiple platforms and has been added to nine Spotify’s New Music Fridays playlists, as well as making the cut as Record of the Day on New Pop Revolution UK list. Building on the single’s success, Potter recruited Dutch remix artist Madism taking the original to “Pop” territory right on time for the summer festival season. Potter’s beginnings stem from following in the footsteps of his musical family, picking up the guitar, self taught and obsessed. Then he heard the Goo Goo Dolls track “Iris” and his life changed. The classic brought out and awakened the song and lyric writing talents that speaks directly and connects all walks of life, struggles and all.  Prediction: Luke Potter will continue to rise and rank among the top of artists to watch out for. 

—Catherine Strickland

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